Discovery #Mindblown & Discovery Toy

Redlands-Retail-Small-Icon-Logo-GreyscaleRedlands Distribution have secured the exclusive rights to distribute Discovery and Discovery #Mindblown toy lines throughout the UK and Ireland. Discovery was created back in 1985 and was formally known as the Discovery Channel. It is now available in over 400 million households worldwide.

The existing Discovery lines will continue to be manufactured and offered from the RC Tarantula, Magnetic Blocks and Space Projectors. However, the well-known Discovery brand is now being licensed to create a STEM (Science, Technology, Engineering and Mathmatics) range of products known as Discovery #Mindblown.

Discovery #MindBlown is a purpose-driven brand deeply rooted in Discovery’s guiding principles of exploration, education, and entertainment. The Discovery STEM line offers a full range of products, in cohesive packaging, which can be added as a standalone range or as an enhancement to an existing range of STEM lines

Discovery #Mindblown Press Annoucement Feb 2018

Discovery is taking aim at the curious minds of youngsters around the world with the launch of its new brand, Discovery #Mindblown.

The licensing arm of Discovery Communications announced the new brand today which is positioned at the intersection of exploration, curiosity and STEM-based edutainment. Originally created for Science Channel’s on-air promotion, Discovery decided it was a perfect tagline for a gender-neutral STEM toy brand targeting Gen Z-ers looking for engaging content and experiences.
The brand will launch at retail in 2018. Drawing inspiration from Discovery’s thousands of hours of STEM programming, #Mindblown will support learning with exciting hands-on experiences from toys and games, to publishing apps, apparel, and live events, supported Discovery Education’s in-school curriculum.

“STEM-based toys, entertainment, and experiences are what millennial parents and their kids are looking for today making this is the perfect time to introduce Discovery #Mindblown to consumers,” said Leigh Anne Brodsky, executive vice president of Discovery Global Enterprises, Discovery Communications.

“Exposure to innovative learning opportunities inside and outside the classroom sharpens problem-solving abilities, mastery of critical thinking and sparks intellectual curiosity,” concluded Lori McFarling, senior vice-president and chief marketing officer, Discovery Education. “Discovery Education is committed to supporting youth achievement in science, technology, engineering and math, and partnering with educators nationwide to ignite young people’s desire to improve the world with STEM.”

Product is available for an April 2019 launch. Talk to us today and arrange a visit to our showroom in the January Toy fair.


© 2019 Discovery Communications, LLC. All rights reserved.

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