FAO Schwarz is set to reopen its doors with a new store in Rockefeller Centre, in Autumn 2018.

The giant toy store known for its huge plush dolls and made famous by the Tom Hanks film “Big” in 1988, closed its doors on Fifth Avenue in 2015 after 153 years.

The old store offered a colossal 61,000 square feet to customers at the General Motors Building.

The new Rockefeller store is reported to be about 3 times smaller, at 19,000 square feet.  It will replace the NBC Experience Store between West 49th and West 50th street at 30 Rockefeller Plaza.

Thousands of shoppers said farewell to the former store when it shut its doors on 15 July 2015, after being sold by its owner at the time, Toys R Us.  Last year Toys R Us sold the FAO brand to consumer-product maker ThreeSixty Group.

Fans celebrated in October, when it was announced nearly 190 FAO Schwartz shops would open inside Bon-Ton, Carson’s and other department stores run by Bon-Ton stores Inc.

 

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